Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. The Swarovski brand is aimed at women who live in the moment & are attracted by bold & irresistible designs, which radiate luxury & style in the most sparkling ways.